UNDERDOG MANIFESTO
We’ll revel in unsettling the top dogs.
They’re not our target; their customers are.
We specialise in getting Underdog brands noticed.
Finding what’s interesting and challenging.
Better ideas, not bigger budgets.
Underdog brands need underdog thinking.
WHAT WE DO
Strategy
The foundation, the building blocks and the starting point. Strategy should never be the star of the show. The general public don’t care how clever your strategy is, but they will ignore you if your campaign doesn’t resonate.
Creative
An idea with bark and bite can transform businesses. It breaks the audience’s prediction, grabs their attention and makes you famous. So famous, people buy from you without knowing why. It’s the voice of your marketing.
Production
A brilliantly executed idea is an underdog’s loyal friend. It gives the best chance of being remembered by the people that matter. We’ve orchestrated stunts on the London tube network as well as multi-cultural, multi-channel campaigns.
IMAGINE IF YOU WERE THE MOST
FAMOUS BRAND IN YOUR CATEGORY.
Our Fame-o-Meter is for any brand who’s currently not first in their category. Giving you the plan to knock the topdog of their perch.
It takes 10 mins and it’s free (get ready to channel your inner Freddie)