How do you increase the quality of candidates to Amazon Web Services?
Amazon Web Services
A-grade people want to work with A-grade people. The best of the best. The kind of people who care if there’s 0.00001% downtime.
We grabbed the public’s attention by showing, that unlike the Sun, AWS doesn’t have downtime. We activated the campaign alongside an actual eclipse!
We reached a shed-load of people across Europe and Amazon experienced a 375% increase in candidate relevancy.