How do you increase the quality of candidates to Amazon Web Services?

Amazon Web Services

Insight

A-grade people want to work with A-grade people. The best of the best. The kind of people who care if there’s 0.00001% downtime.

Our idea

We grabbed the public’s attention by showing, that unlike the Sun, AWS doesn’t have downtime. We activated the campaign alongside an actual eclipse!

Fame

We reached a shed-load of people across Europe and Amazon experienced a 375% increase in candidate relevancy.

Amazon - Unlike The Sun - Mellor&Smith Advertising campaign on side of building
Amazon - Unlike The Sun - Mellor&Smith advertising campaign at tube station
Amazon - Unlike The Sun - Mellor&Smith Advertising campaign at travel interchange
Mellor&Smith - Amazon - Unlike The Sun Advertising Campaign at bus stop
Amazon - Unlike The Sun - Mellor&Smith

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New-fashioned refuelling

Want more people banging on your door?

Maybe you’ve got a similar challenge to what Amazon had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Amazon. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Paul will listen, pinky promise.