How do you get thousands of affluent Maryleboner’s to take notice of a gym?

AMP Athletic

Background

Since opening their doors AMP Athletic had grown steadily through referrals and word-of-mouth. But they knew that to really grow they needed to grab the opportunity with both hands.

Insight

Most people want to be fitter. But instead of hitting the gym 3 times a week, they find all sorts of excuses for not getting off their arse.

Idea

With AMP Athletic, you can silence that little voice in your head.

AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith
AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith - Direct mail
AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith
AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith - Marylebone Station
AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith
AMP Athletic - Gym pants are in the wash - London advertising campaign - Mellor&Smith

Related work

Want more punters walking though your doors, and spending their hard-earned money?

Maybe you’ve got a similar challenge to what AMP had? We’ve transformed businesses before, making them famous, driving thousands of people to walk through the door.

We did it with AMP. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.