How do you show how poor marketing depts all over the world actually are?

Bland Book

Vikki and Paul got jiggy for v1

Copy Chief Vikki Ross and our very own Paul Mellor joined forces. The result is the answer to every single branding brief; to always go unnoticed. Why stand out when you were born to fit in, and ensuring everything is clear, human & honest. We had an avalanche of love from strangers enjoying the satire.

Then they got into bed with lots industry friends to make v2

Not content with just making the first Bland Book; Vikki and Paul teamed up with loads of industry friends (well, it was 10 people), to make lots of different Bland Books. Now we have books and guides for strategy, social media, trends, SEO, PR and lots more.

Check out all the bland loveliness on its own website 👉

Mellor&Smith - Bland Book - Vikki Ross
Bland Book - Vikki Ross - Mellor&Smith
Bland Book - Vikki Ross - Mellor&Smith

Related work

Tired of seeing the same old Bland rubbish?

Maybe you’ve taken one look at your brand guidelines and winced. Perhaps your tone of voice is ‘professional’ and ‘honest’.

Or possibly you just want to moan. Drop Paul an email below and he’ll be in touch directly.