We’ve been making Mango famous for a while. Year-on-year sales are up and website traffic is crazy. We created the positioning ‘bikes for non-cyclists’, and have been making campaigns about it ever since.
Bikes with an attitude, bikes with an opinion.
We’ve been working with Mango since Jan 2020, and they’re now one of the fastest growing bike brands in the UK.
They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.
Underdog brands, need Underdog thinking.
Maybe you’ve got a similar challenge to what Mango had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.
We did it with Mango. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.
