There’s no time for learning curves in a crisis

Rayvn

Insight

Complexity always feeds a crisis, but preparation feeds simplicity.

Our idea

Emailing 30 people at the same time, dead easy. Try emailing 30 people at the same time, all while your desk is on fire, not so easy. Simple isn’t so simple in a crisis.

Fame

This was Rayvns first foray into international expansion. Launching in Amsterdam where they had zero unprompted awareness, it generated a huge increase in web traffic. And the inbound sales have been off the charts. Simple.

Read the full case study
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - OOH billboard Amsterdam
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - OOH billboard Amsterdam
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - OOH in Schiphol airport
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - OOH billboard Amsterdam
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - OOH billboard Amsterdam
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - Water leak in office
Rayvn Crisis Management - Ad Campaign - Mellor&Smith - Hacked Computer

Underdog-Status_Rayvn_01
Why Underdogs?

They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.

Underdog brands, need Underdog thinking.

Related work

ICIS

Don't buy our data
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AMAZON

Unlike the sun
CTEK - Times are changing - Mellor&Smith

CTEK

New-fashioned refuelling

Want your brand on the lips of your B2B audience as you expand internationally?

Maybe you’ve got a similar challenge to what Rayvn had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a Saas service.

We did it with Rayvn. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Email some fighting talk.