How do you get people to realise there’s no time for learning curves in a crisis?
Complexity always feeds a crisis, but preparation feeds simplicity.
Emailing 30 people at the same time, dead easy. Try emailing 30 people at the same time, all while your desk is on fire, not so easy. Simple isn’t so simple in a crisis.
This was Rayvns first foray into international expansion. Launching in Amsterdam where they had zero unprompted awareness, it generated a huge increase in web traffic. And the inbound sales have been off the charts. Simple.