3 GAMECHANGERS
TO FLIP THE ODDS
IN YOUR FAVOUR
Being a senior marketer at an Underdog sports brand is sooo difficult.
Constantly being sent emails with 'Have you seen what Nike have just done'... ergh. And being overwhelmed by the sheer volume of 'jobs to be done'.
Focus your energy, cut out the noise and flip the odds in your favour. Join the gazillion brand owners who've downloaded 3 Gamechangers For Underdog Sports Brands.
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A FEW NUGGETS FROM OUR UNDERDOG GUIDE ...
For every dollar they spend, their's is 18x more powerful than yours.
So if your Underdog has the same budget as the biggest brand, then their cash is already 18x more powerful, just because they’re big. But of course, you don’t have the same budgets, because capitalism isn’t fair.
TOP DOGS F*CK UNDERDOGS
90% of people consider just two brands when purchasing.
The most famous brand in a category is consistently one of the two brands considered by 90% of people in the 'consideration phase'. If you're consistently one of those two brands, the game changes considerably.
IT’S TOP TWO, OR NOTHING
Whatever got you to first base, is unlikely to get you to second.
Increasing customer acquisition costs and decreasing efficiency means Underdogs reach a saturation point. Layering in new tactics can create a step-change. But it’s scary, because it means the status quo isn’t working.
GETTING TO SECOND BASE
"It's easy for the team to be pulled in different directions. But this guide helps us stay focussed on the customer"
VP Marketing, Trek Road Bikes
"It doesn't matter if we're considering apparel or core products... this guide helps keep us focussed"
Marketing Director, RipCurl
"Even as a large brand, you still need to think like an Underdog. I need my team to be agile and responsive"
Strategy Director, UEFA