13½ WAYS TO GROW YOUR UNDERDOG BRAND
Let's get real. You’ve got a superior product to your competition. But brands still beat you, and you’re thinking 'why goddamit!'
Now in it's 4th edition, 13½ Ways To Grow Your Underdog Brand is choca-bloc with the data, insight and marketing science to help get your Underdog brand noticed.
Join the 5,000 people who've downloaded it. They’ve probably stolen it and use it as their own. Lovely jubbly.
Over 5,000 downloads
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A FEW NUGGETS FROM OUR UNDERDOG GUIDE ...
For every dollar they spend, their's is 18x more powerful than yours.
So if your Underdog has the same budget as the biggest brand, then their cash is already 18x more powerful, just because they’re big. But of course, you don’t have the same budgets, because capitalism isn’t fair.
TOP DOGS F*CK UNDERDOGS
90% of people consider just two brands when purchasing.
The most famous brand in a category is consistently one of the two brands considered by 90% of people in the 'consideration phase'. If you're consistently one of those two brands, the game changes considerably.
IT’S TOP TWO, OR NOTHING
"I've seen hundreds of these types of guides, but none of them have resonated like your Underdog Guide did. Bravo"
VP Marketing, Quiksilver
"I love these guides... equal parts; stuff you already know and stuff you're kinda embarrassed you didn't know... oops"
Strategy Director, Puma
"I downloaded it, and literally used it the next day to get me out-of-jail. I even stole your strong GIF game"
Head of Marketing, Under Armour
Whatever got you to first base, is unlikely to get you to second.
Increasing customer acquisition costs and decreasing efficiency means Underdogs reach a saturation point. Layering in new tactics can create a step-change. But it’s scary, because it means the status quo isn’t working.
GETTING TO SECOND BASE
