YOUR RUNS REWARDED
Runners are a funny bunch. They want to be part of a community, but avoid official running clubs.
The business problem. Increase runner consideration against direct competitors.
Our challenge. Encourage runners to sign up to Brooks Run Club.
Our answer. Running is hard. It's selfish. You should be rewarded.
The results. An 6% increase in runner consideration.
BROOKS
What are the category dynamics?
Nike and Adidas are famous, rich and literally everywhere. They hoover up athletes and celebs like they're going out of fashion.
Brooks are over 100 years old, but recently Hoka and On-Running have started nipping at their heels.
We started working together in 2023, and their challenge to us; increase market share to become the leader of the chasing pack.
Do you have similar challenges to Brooks? Then get in touch. You won't regret it, pinky promise.
RELATED WORK
BROOKS
BROOKS RUN CLUB
FAT LAD AT THE BACK
FAT C*N'T
