RUNNING’S NOT FAIR, BUT YOU’VE EARNED IT
Doesn't matter if you're Mo Farah or running after the school drop-off... running is always a challenge.
The business problem. Brooks have a superior product, but consideration is too low when runners are trying new shoes.
Our challenge. Design and build a loyalty rewards programme to increase runner engagement.
Our answer. Brooks Run Club (BRC)... bank runs, earn strides, get rewards.
The results. More sign-ups than you can shake a stick at. Client is proper happy.
BROOKS
What are the category dynamics?
Nike and Adidas are famous, rich and literally everywhere. They hoover up athletes and celebs like they're going out of fashion.
Brooks are over 100 years old, but recently Hoka and On-Running have started nipping at their heels.
We started working together in 2023, and their challenge to us; increase market share to become the leader of the chasing pack.
Do you have similar challenges to Brooks? Then get in touch. You won't regret it, pinky promise.
RELATED WORK
BROOKS
IF YOU RUN, WELCOME TO RUN CLUB
FAT LAD AT THE BACK
FAT C*N'T
