YOU'RE MORE NORWEGIAN THAN YOU THINK
It's not always easy to get outside, but we all have a bit of Norwegian in us (thanks Vikings).
The business problem. Kari Traa is incredibly well-known in the Nordics, but wanted to expand into the US and Europe.
Our challenge. Increase in-store consideration for their outdoor and ski collection.
Our answer. You're more Norwegian than you think.
KARI TRAA
What are the category dynamics?
Global household names Columbia, Patagonia, North Face and Icebreaker have dominated the ski thermals category for the last 20 years. They've cemented their position in pretty much every country apart from in the Nordics. Kari Traa has consistently mixed it with the big boys, but only in their home markets of Norway, Sweden and Finland.
Kari Traa wanted us to help them expand into other parts of Europe and the US. Lovely jubbly.
When we started working together in 2023, their challenge to us was increase consideration to become a top 10 brand outside of the Nordics. Eeeesh
Do you have similar challenges to Kari Traa? Then get in touch. You won't regret it, pinky promise.
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