MONOCOQUE? BULGE BUTTED? WE HAVEN’T THE FOGGIEST EITHER
The bike industry is awash with features the average person doesn't need or understand.
The business problem. Mango Bikes are aimed at people who aren’t ‘into cycling’ but still use a bike.
Our challenge. Get non-cyclists to think ‘Mango’.
Our answer. No *BS (*Bicycle Science). Just colourful, well made bikes.
The results. A whopping 215% increase in website traffic, almost overnight.
MANGO BIKES
What are the category dynamics?
US-based behemoths Trek, Giant and Specialized have been charging a fortune for bikes for years. UK-based brands such as Raleigh and Brompton focus on their niches. But it's tough.
Mango had been nibbling around the top 15 for a few years.
We started working together in 2021, and their challenge to us; get us in the UK's top 10. With competitors outspending them 40:1, they've had to focus on out-thinking the competition, because they sure-as-shizzer can't outspend them!
Do you have similar challenges to Mango Bikes? Then get in touch. You won't regret it, pinky promise.
RELATED WORK
MANGO BIKES
RIDE
FAT LAD AT THE BACK
FAT C*N'T
