NO FLUFF, JUST COLOURFUL BIKES
The bike industry is awash with features the average person doesn't need or understand.
The business problem. Mango Bikes are aimed at people who aren’t ‘into cycling’ but still use a bike.
Our challenge. Get non-cyclists to think ‘Mango’.
Our answer. Championing the vibrancy and straight-talking-ness of Mango. No fluff, just colourful bikes.
The results. Unprompted awareness increased 57% and revenue tripled. Lovely jubbly.
MANGO BIKES
What are the category dynamics?
US-based behemoths Trek, Giant and Specialized have been charging a fortune for bikes for years. UK-based brands such as Raleigh and Brompton focus on their niches. But it's tough.
Mango had been nibbling around the top 15 for a few years.
We started working together in 2021, and their challenge to us; get us in the UK's top 10. With competitors outspending them 40:1, they've had to focus on out-thinking the competition, because they sure-as-shizzer can't outspend them!
Do you have similar challenges to Mango Bikes? Then get in touch. You won't regret it, pinky promise.
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MANGO BIKES
NO BS
FAT LAD AT THE BACK
TIME TO CHANGE GEAR
