HELPING NATURE TAKE ITS COURSE

You've been there. Where? When sex goes from fun-times-Franky, to, "it's 2:01am, wake UP! Do it NOW"

The business problem. Pregnacare have dominated the category for decades. Proceive are £20 a pack, whereas Pregnacare are £5.

Our challenge. Maximise the recently secured Boots listing, to ensure Boots increased their listings of Proceive products.

Our answer. Sometimes couples just need a helping hand.

The results. A 35% uplift in sales at Boots compared to the year before. Eeeesh. Lovely stuff.

*Oh and ‘we’ got pregnant. The Mellor&Smith copywriter (who was trying) succumbed to the strength of her creativity and conceived at time of launch. Powerful words indeed.

CASE STUDY

PROCEIVE

What are the category dynamics?

Pregnacare have dominated the category for decades. It's probably why your mother-in-law buys you a pack without asking your permission... ergh, thanks Susan. Pregnacare have had everything their own way and cemented their fortress.

Proceive are £20 a pack, whereas Pregnacare are £5. But Proceive had one thing in their favour, they'd managed to get a listing in Boots. Yay!

When we started working together in 2019, they were 6th in the category. Their challenge to us; get us to number 2. Consideration has increased by 61%, and they're listed in the Boots 3for2 offer... gold dust!

Do you have similar challenges to Proceive? Then get in touch. You won't regret it, pinky promise.

EMAIL PAUL DIRECTLY