THE WORLD NEEDS MORE CONTROL FREAKS.
Managers used to write rotas with quill & parchment. But they've progressed to pen & paper or Excel spreadsheets. Proper modern.
The business problem. New entrants into the category and stubbornness of the audience to avoid digital were hampering growth.
Our challenge. Increase free-trialists, especially the stubborn ones still using pen & paper.
Our answer. Embrace their freakiness. Not in the bedroom, but their control freakery. Harness it.
The results. All the lights on the dashboard going mental... and a very happy client.
ROTACLOUD
What are the category dynamics?
Managers have been writing staff rotas since the dawn of time. It's progressed from quill & parchment to pen, paper, Excel spreadsheets and What's App. Whilst the digital revolution has touched most categories, staff rotas have remained stubbornly analogue.
Digital products such as Deputy, Planday and FindMyShift have all been created alongside RotaCloud.
But the biggest competitor is still pen & paper. When we started working with RotaCloud their challenge to us; make us the best-of-the-rest. Our work has solidified their position as the best of the Underdogs.
Do you have similar challenges to RotaCloud? Then get in touch. You won't regret it, pinky promise.
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