The world famous hair of the dog newsletter.
Underdog brands need Underdog thinking.
Sent on the first Saturday of the month. Jam-packed with tips, anecdotes and insight so your Underdog brand can out-think the competition. Perfect for a hangover.
Like 6,000 other subscribers, you’ll get the inside-track on how to build your brand for the long-term, so your audience parts with their hard-earned cash in the short-term. Lovely jubbly.
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“Always on-point, full of insight and mostly funny jokes 🙂 Highly recommend”
Chief Marketing Officer, US
“I find it useful to see how other brands are thinking. It’s like my monthly cheat-sheet”
VP Marketing, UK
“It’s a raw and honest take on advertising… which is exact what I need sometimes”
Chief Marketing Officer, Australia
“I have to admit, I’ve stolen quite a few of the tips and shared with my team!”
Startup Founder, Sweden
“Short, snappy and to the point. V useful”
“If you want a different perspective, then sign up because Paul always gives you both barrels”
Startup Founder, UK
“I’m not on the mailing list, but Paul says it’s great”
IMAGINE IF YOU WERE THE MOST
FAMOUS BRAND IN YOUR CATEGORY.
Our Fame-o-Meter is for underdogs who want to become the topdog in their category. Giving you the plan on how to actually do it.
It takes 10 mins and it’s free (get ready to channel your inner Freddie)