You need to revel in unsettling the top dogs.
They’re not our target; their customers are.
We’re Mellor&Smith, an advertising agency specialising in getting Underdog brands noticed.
Scrappy, tenacious, with an indomitable spirit. Bearing our teeth occasionally.
This stuff isn’t easy; the public are buying on auto-pilot.
You need to get noticed week in, week out to lead the pack.
Break your audiences prediction.
Underdog brands need Underdog thinking.
What we do
The foundation, the building blocks and the starting point. Strategy should never be the star of the show. The general public doesn’t care how clever your strategy is, but they will ignore you if your campaign falls flat on its face.
The fire that burns bright. A brilliant idea has the ability to transform businesses, move people, and make you famous. So famous people buy from you without knowing why. Worth its weight in gold.
The final piece of the puzzle. It doesn’t matter if we’re breaking the rules staging a fight in Berlin or in London making the most complicated advertising campaign of the year. The idea needs to look and sound incredible.
IMAGINE IF YOU WERE THE MOST
FAMOUS BRAND IN YOUR CATEGORY.
Our Fame-o-Meter is for any brand who’s currently not first in their category. Giving you the plan to knock the topdog of their perch.
It takes 10 mins and it’s free (get ready to channel your inner Freddie)