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Your brand not only deserves to be noticed; it should be a trailblazer.

We make brands famous. We’re an independent advertising agency in the heart of London who aren’t afraid to take risks and watch with glee as you reap the rewards.

We’ve been ripping up the rule-book since we first opened our doors in 2009.

You have to want to get noticed. Start your fire.

Mellor&Smith Paul Mellor

Paul Mellor

MD (Master of Decibels)
Mellor&Smith Max

Maximus Cannon

Design Director
Mellor&Smith Jim

James Smith

Creative Director

Our manifesto

89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

Start your fire.

What we do


The foundation, the building blocks and the starting point. Strategy should never be the star of the show. The public don’t care how clever the strategy is, but they will ignore you if you’re barking up the wrong tree.


The fire that burns bright. A brilliant idea has the ability to transform businesses, move people, and make you famous. So famous people buy from you without knowing why. Worth its weight in gold.


The final piece of the puzzle. It doesn’t matter if we’re breaking the rules staging a fight in Berlin or in London making the most complicated Ad of the year. The idea needs to look and sound incredible.

Not hitting the heights you could (or should) be?

We have two services; the Fiery Halo for brands who know they need to be doing ‘something’. And the Burn Brighter for household names who are tired of their existing advertising agency or want an independent firestarter spirit.

Be the catalyst for your brand and start your own blaze.