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What we do


The foundation, the building blocks and the starting point. Strategy should never be the star of the show. The public don’t care how clever the strategy is, but they’ll ignore you if you’re barking up the wrong tree.


The fire that burns bright. A brilliant idea has the ability to transform businesses, move people and make you famous. So famous people buy from you without knowing why. Worth its weight in gold.


The final piece of the puzzle. It doesn’t matter if we’re breaking the rules staging a fight in Berlin or in London making the most complicated Ad of the year. The idea needs to look and sound incredible.

Our manifesto

The fact is, 89% of the work out there is ignored.

Guff. Vanilla. Wallpaper. Bland. Meaningless.

Treating the public with contempt.

If you want fame, you need to: start a fire, break the rules, jump off the deep-end, rock the boat, stick your neck out, trust your gut, get uncomfortable, turn it up to 11.

You have to want to get noticed.

Strike a match, light the catalyst, watch it burn brighter than ever. Fame.

Start a fire.

Paul Mellor

MD (Master of decibels)

Lizzy Thomas

Account Manager

James Smith

Creative Director

Bryan Obonyo

Studio Assistant

Maximus Cannon

Design Director

We’re always looking for the best new talent.

Pop in for a chinwag.

Not hitting the heights you could (or should) be?

We have two services; the Fiery Halo for brands who know they need to be doing ‘something’. And the Burn Brighter for household names who are tired of their existing agency or want an independent firestarter spirit.

Be the catalyst for your brand and email Paul directly, now.