How do you get the public to see a show everyone’s already seen?
People on the tube aren’t actually as grumpy as you think. They just need a tickle.
Remind them in real-life just how great the show was. Hit them at rush hour, on the tube, when everyone is grumpy. We created a commute to remember.
And they sold more tickets in a week than in the previous two months. 175% increase in tickets sales.