How do you convince someone who isn’t ‘into cycling’ to buy a bike?

Mango Bikes

Background

We made Mango famous. So famous, other brands are playing dirty just to try and stop them. Year-on-year sales are up, website traffic is crazy and waiting times for bikes are up due to demand. But now Mango now have a cult following.

Our idea

Sometimes a simple idiom is all you need. Served up with a slight twist.

Fame

A whopping 152% increase in website traffic, almost overnight.

Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Mango Bikes - Don't Judge A Bike By Its Colour - Mellor&Smith
Underdog-Status_Mango-Bikes_01
Why Underdogs?

They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.

Underdog brands, need Underdog thinking.

Related work

Want more customers buying your product?

Maybe you’ve got a similar challenge to what Mango had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Mango. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.