How do you convince couples not struggling to conceive, to accept a bit of help?
Proceive has proper scientific chops, but any mention of fertility and the public thinks you’re saying they have a ‘problem’. So we were soft, but not too soft. And scientific, without saying fertility. A tight rope.
Sometimes couples just need a helping hand.
The result is a category defining product and campaign. The integrated campaign increased sales by 20% across all SKU’s in 2020, and it’s now a bestseller on the Boots ‘3 for 2’ offer.