Insight
As a money transfer company, Remitly don’t just send money home. Ex-pats send comfort, joy, relief and reassurance back home. You could say… every transaction, has a reaction.
Our idea
So how does that moment of receiving money from a loved one feel? Well it moves them. Their toes start tapping, waists are waltzing and their bum is bopping.
Light-hearted and fun in an industry full of serious and solemn.
We showed what it means when you send money home. And it’s money that moves them.
Fame
We worked closely with the local media agencies to launch in the UK and Australia, and then quickly localise for France, Spain, Germany, Canada and the US.
We created TVC’s (for both linear and VOD), a gazillion different OOH formats, DAB radio and a whole range digital & social media assets.
Oh, and did we mention we went from idea to launch in just 2.5 months. Rapido!
Why Underdogs?
They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.
Underdog brands, need Underdog thinking.
Related work
Want more customers banging down the door?
Maybe you’ve got a similar challenge to what Bionic had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.
We did it with Bionic. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.