How do you get renters to think positively about their rent?
We’d been working with Canopy for a while, creating Ad campaigns and making them famous. Things were growing, the work was driving customer sign ups but something was missing. A killer brand to talk one-to-one and make people feel special. Cue a rebrand.
Talking to the public with empathy and realism, but doing it with some va-va-voom. Fresh, vibrant and real.
Fame: More renters, more downloads and crucially… more traction.