How do you show how poor marketing depts all over the world actually are?

Bland Book

Vikki and Paul got jiggy for v1

Copy Chief Vikki Ross and our very own Paul Mellor joined forces. The result is the answer to every single branding brief; to always go unnoticed. Why stand out when you were born to fit in, and ensuring everything is clear, human & honest. We had an avalanche of love from strangers enjoying the satire.

Then they got into bed with lots industry friends to make v2

Not content with just making the first Bland Book; Vikki and Paul teamed up with loads of industry friends (well, it was 10 people), to make lots of different Bland Books. Now we have books and guides for strategy, social media, trends, SEO, PR and lots more.

Check out all the bland loveliness on its own website 👉 blandbook.com

Featured in

Campaign Live – April fools 2019
Little Black Book
The Dots
The Stable
Creative Bloq
Design Taxi
Twitter – Vikki Ross Writes
Twitter – The Bland Book (scroll for 2 minutes)
Creative Pool
Giles M Davies – Blog
Marketing Society

Mellor&Smith - Bland Book - Vikki Ross
Bland Book - Vikki Ross - Mellor&Smith
Bland Book - Vikki Ross - Mellor&Smith

Related work

Boiling Point Film - Stephen Graham - Paul Mellor Exec Producer - Mellor&Smith
Boiling Point Film - Stephen Graham - Paul Mellor Exec Producer - Mellor&Smith

BOILING POINT

Stephen Graham
Fat Lad At The Back - Time to change gear - Mellor&Smith - Ad campaign - bikes and cyclists - Outdoor OOH

FAT LAD AT THE BACK

Time to change gear
Mango Bikes - Loose Your Spare Tyre - Mellor&Smith

MANGO BIKES

RIDE

Tired of seeing the same old Bland rubbish?

Maybe you’ve taken one look at your brand guidelines and winced. Perhaps your tone of voice is ‘professional’ and ‘honest’.

Or possibly you just want to moan. Drop Paul an email below and he’ll be in touch directly.

Email Paul, nothing bland.