How do you get women to buy Yoni instead of the market leader?

Yoni Tampons

Insight

Women don’t always know what they’re putting in their vaginas.

Our idea

Young women will happily reduce their booze and gluten, saying ‘my body is a temple’. We ensured they thought just as hard about what they put in their vagina.

Fame

A social campaign reaching 2m people on the smallest of budgets. 140k YouTube views in just the 1st week alone.

Yoni - Your Body Is A Temple - Mellor&Smith
Yoni - Your Body Is A Temple - Mellor&Smith
Yoni - Your Body Is A Temple - Mellor&Smith
Yoni - Your Body Is A Temple - Mellor&Smith

Related work

Proceive - Try Try Try - Mellor&Smith

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Try Try Try
Proceive Sardine cupcakes

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Cravings
Fat Lad At The Back - Time to change gear - Mellor&Smith - Ad campaign - bikes and cyclists - Outdoor OOH

FAT LAD AT THE BACK

Time to change gear

Want more customers choosing your brand?

Maybe you’ve got a similar challenge to what Yoni had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Yoni. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Email Paul. He's house trained.