How do you get renters to realise their rent does nothing for their credit score?

Canopy

Insight

People think ‘rent is dead money’.

Our idea

The thing is, it doesn’t have to be. We flipped the perspective, zeroing in on their frustrations, using quirky colloquialisms to show they can get more bang for their buck.

Fame

A lovely 98% increase in app downloads in the first 6 weeks.

Mellor&Smith canopy nuffin advertising campaign tube station
Mellor&Smith canopy nuffin advertising campaign tube station
Canopy NUFFIN' advertising campaign tube station
Mellor&Smith canopy nuffin advertising campaign tube station

Related work

Fat Lad At The Back - Time to change gear - Mellor&Smith - Ad campaign - bikes and cyclists - Outdoor OOH

FAT LAD AT THE BACK

Time to change gear
Mango Bikes - Monocoque - Mellor&Smith

MANGO BIKES

No BS
GC_Growing-sooo-fast_Mellor&Smith

GOCARDLESS

Growing sooo fast

Want more customers downloading your app?

Maybe you’ve got a similar challenge to what Canopy had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Canopy. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Email Paul for rocket fuel.