How do you show the scale of legacy players and the agility of start-ups?

Egencia

Background

Battling for market share on two fronts is exhausting, especially in B2B. So we switched it on its head, a weakness into a strength.

Our idea

Customers should Expect More than just the techie razzmatazz of start-ups and the we’ve-always-done-it-this-way clunk of the bigger, older players.

Fame

An astonishing $260m sales uplift within the 3 month campaign. AND Paul got an email from one of Expedia’s thoroughly pissed off competitors. Hilarious!

Expedia - Expect More - Mellor&Smith
Expedia - Expect More - Mellor&Smith
Expedia - Expect More - Mellor&Smith
Expedia - Expect More - Mellor&Smith
Expedia - Expect More - Mellor&Smith
Expedia - Expect More - Mellor&Smith

Related work

Rayvn Crisis Management - Ad Campaign - Mellor&Smith

RAYVN

Simple isn't simple in a crisis
CTEK - Times are changing - Mellor&Smith

CTEK

New-fashioned refuelling
Bionic - Headwinds - Mellor&Smith

BIONIC

Battling Headwinds

Want more brands banging on your B2B door?

Maybe you’ve got a similar challenge to what Egencia had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Egencia. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.

Advertising in B2B world.