How do you show the scale of legacy players and the agility of start-ups?
Battling for market share on two fronts is exhausting, especially in B2B. So we switched it on its head, a weakness into a strength.
Customers should Expect More than just the techie razzmatazz of start-ups and the we’ve-always-done-it-this-way clunk of the bigger, older players.
An astonishing $260m sales uplift within the 3 month campaign. AND Paul got an email from one of Expedia’s thoroughly pissed off competitors. Hilarious!