How do you get a business owner think about their energy deal?

Bionic

Insight

Energy, insurance and broadband aren’t the first things on a ‘to-do’ list. It often feels like business owners are battling headwinds, all day, every day.

Our idea

Slap them in the face with some wind. And bring those headwinds to life.

Fame

Bionic on TV for the first time, a 114% increase in branded Google searches and a 38% sales uplift over the 8 week campaign.

Bionic - Headwinds - Mellor&Smith
Bionic - Headwinds - Mellor&Smith
Bionic - Headwinds - Mellor&Smith
Bionic - Headwinds - Mellor&Smith
Underdog-Status_Bionic
Why Underdogs?

They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.

Underdog brands, need Underdog thinking.

Related work

Want more customers banging down the door?

Maybe you’ve got a similar challenge to what Bionic had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Bionic. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.