How do you convince someone who isn’t ‘into cycling’ to buy a bike?

Mango Bikes

Background

We’ve been making Mango bikes famous for a while now. Built on rock solid foundations, we’ve continued to focus on Mango’s core USP.

Our idea

No fluff. No waffle. No BS. Nothing, except colourful bikes.

Fame

More bikes sold in a month than in the whole of last year, and a £1.2M value attributed to the campaign.

Mango - No Fluff - Mellor&Smith Advertising campaign at bus stop
Mango - No Fluff - Mellor&Smith Advertising campaign at bus stop
Mango Bikes - No Fluff - Mellor&Smith Advertising campaign at bus stop
Mango Bikes - No Fluff - Mellor&Smith Advertising campaign at bus stop
Underdog-Status_Mango-Bikes_01
Why Underdogs?

They revel in unsettling the top dogs. But they’re not the target; the top dog’s customers are. Underdogs grow by getting noticed week in, week out. So you can either outspend or out-think the competition. And the common trait across all our Underdogs clients? The appetite to commit and do more with less.

Underdog brands, need Underdog thinking.

Related work

Want more customers banging down the door?

Maybe you’ve got a similar challenge to what Mango had? We’ve transformed businesses before, making them famous, driving thousands of people to buy a product.

We did it with Mango. Let’s do it with you. Be the catalyst and burn brighter than ever. Email Paul directly.